Not so long ago when it used to be a nightmare for Sridhar, a documentary filmmaker from Ahmedabad, to arrange funds for his projects. He had to personally visit and write to a number of institutions and individuals asking them for their support. In few fortunate instances when he had some financial support in the beginning, it was still difficult to sustain the same during all the stages – from ideation to completion- of a project. But now with this web initiative called ‘ReelChanges’, things are getting a lot better for him. He can inform a larger audience about his project details, ask for funds in parts during the production and once completed can even market his documentary films to a potential broadcaster. On the other hand, an audience i.e. a site user gets to learn about a topic he might be unaware of and can probably help a struggling filmmaker like Sridhar get his project completed by making a monetary contribution. With some filmmakers who have multiple projects in their online portfolios, the users will be able to help them out in the one they find the best. However visiting a site that hosts a quality bunch of documentaries on issues- ranging from arts, music, education, indigenous cultures to youth, politics, and environment- also qualifies as a sole motivation for many.
At a different site by the name ‘CNCnews’, citizens are busy posting questions to the government- demanding answers and reactions on issues of public interest. However as we can easily predict; most lawmakers and executives would like to cut corners in answering questions posted ‘online’. To curb this possibility, a group of journalists then follow these executives in the political corridors with the same questions. It is often the case with this web site that a single question gets endorsed by a number of citizens, making it ‘a must to answer’ for the concerned lawmaker. The cycle completes with journalists posting back these answers on the site for users to review.
These examples are currently few but one just needs to look around and notice the huge success of campaigns like the “Hard Rain” and “Jago re”. The former is a charity program to support globally a series of public exhibitions about climate change, poverty, the wasteful use of resources, population expansion, habitat destruction and species loss. However in both these campaigns, internet is being used to inform and gather local participation and support.
So who all should be counted in this new class of trend setters? Are these only the filmmakers, journalists or activists? Probably not! These are the common people- like you and me- enthusiasts from different fields- who have realized the true potential of this medium- not just merely as a tool to inform but more as a tool to attract and encourage public participation. They are establishing a parallel image of the internet- proactive and collaborative; other than a daily morphine dose of social networks, news, stock trading, pictures, video and porn. And it’s not the first time that they are trying to use technology ‘unconventionally’ to their advantage. Owning a website or a personal blog can’t be the only solution, especially in the times when the success of an entire idea depends on whether you make it to the first few results of a search engine or not. The future now lies in creating shared platforms- often non-profit – for people with different interests but possibly with similar ends to meet. It’s increasingly about lessening communication gaps amongst individuals while discovering opportunities to appreciate and support mutual efforts.