Choosing one of ‘design research’ and ‘design’!!

A few days back I was asked an interesting question. Although personal but I believe that the answer to the question is worth sharing. Somebody asked,

“Why did you decide to get into design research and leave designing?”.

One can see that it is not just one single question. While in the first half of the question one is asking for my reasons to pursue design research. Fair enough! I have written a short essay on why one should do design research. It talks about the value proposition which design research brings into the larger picture of designing communication, products and services. I would encourage you to go through this post as well.

But in the second half of the question one is assuming that either I have left designing to pursue design research or design and design research are two mutually exclusive activities. Let me assure you that it is neither of these two cases. Neither I have quit designing after deciding to carry design research nor do I think that design research and design are mutually exclusive. Even after getting involved with design research I am actively pursuing design. There are short projects that I try to handle and accomplish. Well I know you could simply discard my answer stating that it is too personal to be taken seriously. Let me then question the assumption that if one pursues design research he/she could no longer perform as a designer. I believe this is inherently an overstated and exaggerated imagination. The whole idea that research is a scientific process, based on articulation, objectivity and measurements while design is an intuitive process, fused with creativity, doodling, and life changing thoughts, is utter bogus. In fact Creativity, Objectivity, Articulation and Understanding can exist independent of disciplines and fields. And these qualities cut across the boundaries. They are as crucial for one discipline as they are for another. Also look into the areas where design has an access to. They are also evolving. May be gone were the days when a designer would be limiting his performance to print media or to graphic arts and identity design. One could claim that design was an statement on its own, capable of transforming perceptions and identities. But listen to the contemporary voices and one can realize that design has a much larger audience, and a larger reach now. Today’s design of products, communication and services rests on extensive user’s feedback. Fields like ethnography, material science, information and computer science are crucial for imagining anything ‘next’ or extending the obvious line of thinking. Thus it seems that the design research and design are complementary activities and not mutually exclusive. And, they do so by not simply supporting each other but by chasing each other.  And off course one can do both if he/ she could manage 🙂

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