It is not so often that one comes across a set of works which isn’t simply inspiring but also challenges the usual notions of what is possible and what is not. I realized this few minutes ago when I came across the site of someone called ‘Adam Magyar’. He is a photographer of a different kind one who writes codes to cleanup the noise from his pictures to create an extraordinary imaginary. You can read more about him by clicking here and can see what he does on this link.
Today’s subscription letter from Communication Arts is really interesting. They have featured four different links. Three of these are really worth mentioning. The first one is about 100 best cameras. These are arranged to form a poster titled “A Visual Compendium of Cameras“. The second one features top 10 poster designs in the past 50 years. And the last one is about FS Emeric, a new font hosted by Fontsmith.
These days I’m faced with a very specific problem. Is is specific to the designs of Dot Com sites for various clients. Assume that every single client who wants to design her website has an expectation of communicating as clearly as possible through her website. This communication can be achieved by bringing better architecture to the website content which suits the users and off course by careful alignment of different attention zones in the entire website. What a clients also expects is to have a wonderful nice looking stunning design to their website content. This is a common process which involves looking at goals, content, information architecture to designing templates at the end. No issues at all, perfect!
Where I find people getting stuck is the point when they have their identities which suits a different media more than the web. For example a bunch of organizations have logos in the orientation of a portrait. Conventionally such a logo suits print media and not the web. You can have a really good portrait oriented logo on a letter head. Not because it looks good on letter head just like that but more because it goes with the length of the paper. The paper bearing its imprint is itself oriented as a portrait. Now come to the web which is essentially more horizontal-landscape a medium than print. Not only a logo with portrait orientation looks out of place, it also compromises on the header space. One needs a wider header to accommodate a log in a portrait format. Eventually it happens at the expense of priorities of other stuff on the website which can be shown without a scroll (above the fold). Well hopefully they will come to understand that logo designs with landscape orientation will suit better the web media. But currently they suspect me as the one convincing them to modify their identities to a landscape format. What to do !
Yeah.. may be you guys are already aware of this but here is an interesting way to discover new things every single day. I have subscribed to Commarts Dot Com daily news letter. Everyday one can get interesting feeds to posts, blogs, graphic work, interaction work and much more. For instance today I came across a visual search engine called Niice. To every single keyword you enter you get a bunch of visuals. I would strongly recommend subscribing to Commarts for your daily dosage of design.
For the past two weeks, I have been involved in designing an identity for a Company called “TetherSphere“. Quite contrary to an interaction design assignment, an exercise of this sort gives a lot different set of learnings. Learnings about how to begin, where to stop and look back, at which stage an identity is to be shown to the client…What does actually “work in progress” mean here…a lot many questions like this surfaced up and eventually got answered in some way or the other. While on my way, I read an interesting article on World renowned Graphic designer, Paul Rand who is known for designing “Corporate Identities” for clients like IBM, ABC, FORD.
To quote from this article,
“Should a logo be self-explanatory? It is only by association with a product, a service, a business, or a corporation that a logo takes on any real meaning. It derives its meaning and usefulness from the quality of that which it symbolizes. If a company is second rate, the logo will eventually be perceived as second rate. It is foolhardy to believe that a logo will do its job immediately, before an audience has been properly conditioned.”
I find this talk quite practicle and to an extent sums up an experience behind such a design exercise.